Lesson
(90 Minutes Each) |
Business Topic |
Case
|
Focus of English/
Conversational Skills
|
1,2
(180 Minutes) |
Marketing Concepts, Process and Analysis of Marketing(5C model)
|
No case |
Explanation of content-based teaching’s concepts and application method. Explanation of Case study method
|
3,4
(180 Minutes) |
Company Marketing Program(Marketing Mix, 4P’s)
|
No case |
Explanation and practice of
Note-taking skil.l
Explanation of general principles of
Active listening, Questioning & answering and afterward correction
|
5,6
(180 Minutes) |
Product Life cycles and Companies’ Roles(Debate on the Life cycles of Products and solutions) |
SONY
Playstation
(HSA case) |
Debate on SONY’s bestselling Playstation
Explanation of general principles of
Tempo of speaking,
Brief and
clear speech and afterward correction |
Review 1
(60 Minutes) |
Review
(Supplement of Course
and Q&A session) |
|
Review
(Supplement of English expressions & conversational skills and Q&A session)
|
7, 8
(180 Minutes) |
Market Evolution |
SONY
Playstation |
Learn how to effectively participate in Group discussion
Final project team assignment
for the final presentation
(3~4members per team) |
9,10
(180 Minutes) |
HR(Human Resources)agreement- Setting and Managing Expectations
|
G.E.
consulting firm (video) |
General cautional aspects of Cross-cultural communication, principles of debate
and actual practice
|
11,12
(180 Minutes) |
Negotiation-
General business negotiations strategy,creative win/win negotiations |
Kaiser Company
(HSA case)Kosovo (Harvard case) |
Language cue,Practice of
negotiations with
Teams and reachian agreement |
Review 2
(60 Minutes) |
Review |
|
|
13,14
(180 Minutes) |
HR management- Fostering Creativity
and innovation |
1) Data-squared,
2) Networked
(HSA mini case) |
Memo(Summary Report) writing
|
15,16
(180 Minutes) |
Accounting introduction, Finance introduction (lecture) |
Apax
(HSA mini case) |
Number, summary writing,
documentation sources |
17,18
(180 Minutes) |
Financial Statement analysis – how to analyze annual report of a public listed exchange company |
McDonald
(HSA case) |
Body language, gesture,
non-verbal communication |
19,20
(180 Minutes) |
Strategy-industry analysis |
Wal-art
(HSAcase) |
Final project presentation (individual positions given, group presentations with business management teams) |
21,22
(180 Minutes) |
Strategy-Competitive analysis |
Wal-art
(HSAcase) |
Final project presentation |
23,24
(180 Minutes) |
Project Management |
Microsoft-MS
office 2000
(Harvard case) |
Final project presentation |
Review 3
(60 Minutes) |
Review |
a |
Review |
